Agency: The Kitchen, Agency Executive Producer: Jan Parma, Creative Director: Dan Szczepanek, Copywriter: Joseph Thomas, Art Director: Liam Johnston, Director: Raul Fernandez, Photographer: Jordan Probst 1st AD: Samuel Scott, DOP: Mike Gillespie, Grip: Robert Wharry, Gaff: Rory Sommerville, 1st AC: Colin Cameron, 2nd AC: Adam Tarini, DIT: Daniel Haack, Food Stylist: Heather Shaw, Food Assist: Reece Lunau, Art Dep: Oksana Slayvutch, Art Assist: Emmanuelle Gagne, HMU: Caroline Levin, HMU Assist: Lauren Jonovich, Wardrobe: Terri Daquisto, Line Producer: Jessica Clarke
Directed by the ever-funny Los Angeles local, Raul B. Fernandez, this cheeky ad play on the popular phrase "Goblin Mode" turned Heinz Gravy into a household necessity while giving credit to our Zillenial rulers.
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Gobblin Mode
Agency: The Kitchen, Agency Executive Producer: Jan Parma, Creative Director: Damon Crate, Studio: Astrolab Studios, Director: Mike Mildon, 1st AD: Matt Moreland, DOP: Kenny MacLaughlin, VTR: Dylan Pouliot, Grip: Robert Wharry, Gaff: Rory Sommerville, Sound: Nate Barker, 1st AC: Richard Gonzales, 2nd AC: Avigal Levona, Cam Op: James Hellyer, Art Dep: Oksana Slayvutch, Art Assist: Emmanuelle Gagne, SPFX HMU: Andrea Heldman, HMU: Melissa Itwar, Wardrobe: Hailey Uens, Wardrobe Assist: Christina Cooke, Line Producer: Jessica Clarke
Working with the incredibly talented Director Mike Mildon and hilarious TikTok star Jack Innanen, Mio's "Crash Claims" brought home an array of Shorty Awards and a Webby honouree: Winner in TIKTOK PARTNERSHIP, CONTEST OR PROMOTION, COMEDY VIDEO Finalist in FOOD & BEVERAGE Gold Honor in BRAND AWARENESS CAMPAIGN Silver Honor in USER-GENERATED CONTENT, HUMOR, Honoree: Social, Best Social Campaign 2024
Mio Crash Claims
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Creative Agency: The Kitchen TO, Director: Brad Dworkin, Creative Director: Devon Clarke, Account Director: Annie-Rose Mears, Senior Producer: Jan Parma, Supervising Producer: Nadine Farhat, HMUA: Caroline Levin, Leandro Avanco Styling: Cynthia Florek, Prop Styling: Oksana Slayvutch, Emmanuelle Gagne, Post Production: I/O Studio
Winner in MULTICULTURAL COMMUNITY ENGAGEMENT
Finalist in INTEGRATED CAMPAIGN
We help Kraft Peanut Butter transform their iconic jars to hold more than just peanut butter. With “Welcome Home Jars” newcomers got their first taste of their new home, in their first language. We redesigned our labels so that each jar held a welcome message in the five languages most spoken by newcomers to Canada. We then partnered with Duolingo to create custom resources in each language – from bespoke language lessons to unique Canadianisms to employment and immigration resources. Directed by Brad Dworkin, Welcome Home Jars was a Shorty Award Winner
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Welcome Home Jars
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A Witch House favourite, check out the Director's Cut of our three Kraft Singles spots for Kraft! Not only did we get to work with a real wolf (meet "Kargo," who deserves a Pawscar), but we also shot these cheeky spots in just two days, constructing three sets in the studio. Our amazing production design team maximized our budget and time by efficiently utilizing sets and space. We couldn't have done it without the talented contributions of everyone who worked so diligently on this production.
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Substitutability
Director: Mike Mildon, DP: Edward Pond, EP: Jessica Clarke, 1st AC: Ash Tailor, 1st AD: Matt Moreland, Grip: Katie Yealland, Ryan "Butters" Graham, Gaff: Alex Poutianen, Best Electric: Matt Witty, DIT: Lanny Bolger, Production Design: Devin Jones, Bradley Capstick, Wardrobe: Hailey Uens, Wardrobe Assist: Christina Corrick, HUMAs: Kim Creton, Melissa Itwar, Plutino Group, Alba Feinaj, PAs: Amelia Leduc, Samantha Pearson, Noah Emmerson, Food Styling: Carol Dudar, Bernadette Damar, Post-Production EP: Jenna Edwards, Post Production: Nimiopere, Editor: Bryan Reuben, Colour: Kookaburra Colour, VFX: Pinky Swear VFX, Sound: Axxn Pact, Agency: The Kitchen, Client: Kraft Singles, Agency EP: Jan Parma, Creative Direction: Jamie Mageau, Gerald Kugler, Emma Arnold, Account Director: Kristi DePaul, Associate Brand Manager: Lorena Sultan, Casting: Witch House Productions, Animal Wrangler: Jordan Worrell, Gear: 2D House, Zach Koski, Studio: The Primrose
Director/DP: Alex Browne, 1st AC: Will Binks, Gaffer/Grip: Kirill Melamed, Food Stylist: Janette Mitchell, Prop Stylist: Hailey Uens, Agency: Trevor Peter, Creative Director: Ryan Gardiner, Account Director: Ari Xenarios, Client Comms: Brie Craig, Editor: Connor Illsley, Animation: Robbie "Switch" Aitken
Proof that you can achieve a lot with just a little. With a small, incredibly talented crew, we successfully brought the Baileys summer campaign to life. The brand loved it so much that they expanded the campaign citywide, resulting in the largest surge in summer sales in years. A huge shoutout to this incredible team, and to our post-production wizards, Connor Illsley and Robbie Aitken, for making it all happen!
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